What Is Landing Page And Types Of Landing Pages?

A Landing page or lander is any webpage where the user will landon.The landing page is different from the master web page. Landing pages are the perfect tool for getting a portion of targeted business to concentrate on one activity.

 

Five different types of landing pages are 

 

  • 1. Click through
  • 2. Viral
  • 3. Lead capture
  • 4. Mobile
  • 5. Home page

 

CLICK THROUGH 

Click through a page is occasionally called jump pages.The aim of a click- through page is to rehearse the guest to the product/ service you're seeking totrade.Click through page provides further information to the buyer before they enter into a shopping wagon.

 

VIRAL 

The main aim of the viral is to change your guests into customers, engage them to inform their buddies likewise. The aim isn't only to visit the position, but also to inform their buddies where they found.The webpage that consists of blog posts, photos and videotapes is known as viral. 

 

LEAD CAPTURE: 

Lead capture helps us in gaining user’s mail address so that we can reach themeasily.Lead capture helps in boosting your conversion rates and scale down your price per lead if you use the following tips

 

Clear anticipations should be on top.

Use specific, targeted landing pages and messaging.

Scale down distraction and increase clarity. 

Think beyond the landing page.

The aforementioned are, more or less, the tips on boosting your conversion rates.

 

MOBILE:

While designing a landing page for mobile device viewport size should be kept inmind.It’s not important that the content should be large and there should be more images. The color and content on the page should be catchy and it should be navigated.Landing page designed in the way that it should be accessible, hastily, brief, accessible and it should be calledfriendly.Some of the mobile landing page creator tools are Google sites, convert, Spark page, Atmio, Jaemobi. 

 

HOME PAGE:

Some companies will give the link to the home page, but it isn't good Home page should achieve three main targets videlicet

 

Identify with the guest’s requirements. 

bring a memorable experience.

Helps the visitor to their desired action.

 

While designing a home page, we've to remember the Title and Description, and it should be easy to navigate and the content should be readable.