If you are running Google Ads or Facebook campaigns, sending traffic to your homepage is wasting money. Dedicated landing pages can double or triple your conversion rate.
Lead-capture (squeeze) page
Single goal: capture an email or phone number in exchange for something valuable (a guide, a discount, a free consultation). Minimal navigation, single form.
Click-through page
Used to warm up a visitor before sending them to a purchase or sign-up flow. Often the page between an ad and a checkout.
Long-form sales page
A complete sales pitch — useful for higher-priced services or products that need more explanation. Includes testimonials, FAQs, guarantees.
Webinar/event page
Designed to register attendees for a live or on-demand event. Highlights speaker, agenda, date, and value.
Product launch page
A teaser-then-reveal page used to build excitement before a launch.
The takeaway
Pick the right landing page type for your goal — not just any page. The right format can mean the difference between 1% and 5% conversion.